Heidi Traore has worked in and around food co-ops since 1988 and currently serves as Business Development Manager for National Co+op Grocers (NCG) a business services and purchasing co-op with $2.1 billion in annual sales serving 145 US retail food co-op members. Heidi started her career in the Minneapolis market at the West Bank Co-op and from there moved on to co-op distribution at Blooming Prairie Natural Foods. She spent time as a broker sales rep selling natural products to retailers in the Midwest and has served in a variety of roles at NCG since 2002. In her current role, she works to create awareness about NCG and coordinates co-op supply chain initiatives. Most recently, she worked with the La Riojana Co-op of Argentina to sell their olive oil exclusively at food co-ops in the US. Heidi is passionate about West African and Latin based dance, loves to roller skate with her daughter and grandchildren and strives to inspire diversity, equity, and inclusion in the natural products industry.